Ticinella

A series of video Ads for Ticinella, a historic Ticino-based company known for its artisanal cured meats and traditional specialties.
The goal? To convey the authenticity, passion, and deep connection to the territory that has always defined the brand.

Through evocative imagery, simple gestures, and real moments, the spots tell the story of genuine Ticino flavor and the value of true craftsmanship.
Each episode is a tribute to tradition, conviviality, and the uncompromising quality of Ticinella products.

A warm, honest communication style designed to strengthen the bond with loyal customers — and spark curiosity in those yet to discover Ticino.